Central Texas nonprofits join forces today to launch “We Are One,” a campaign focused on increasing involvement and driving stronger support for local organizations and their many missions. Through video and online social media outreach – including Facebook and Twitter as well as with a new webpage – the grassroots effort calls on all citizens to share how they are one with Central Texas.
The We Are One initiative demonstrates a new level of collaboration as twelve of Austin’s largest nonprofits come together to speak as one voice and address important needs across the region as the economy continues to decline. In recent months, requests for services among many Central Texas organizations have increased while funding has dropped. Therefore, We Are One is more than just an awareness campaign. It is a call-to-action that is simple and straightforward, inviting all Central Texans to volunteer time and provide financial support. By our community working together as one, we can help more and more who are in need reach their full potential and succeed.
“We believe that by acting as one collective voice, our organizations and the people who support us can more effectively address the important and growing needs throughout our community,” said Hannah Nokes, Vice President of Development and Marketing at Leadership Austin. Impactive Design is proud to be a part of this campaign, and encourages all Central Texans to take this opportunity to step up and become one together.
“A key piece of the campaign was video, so we used social media and the web as our main marketing channels to launch and spread this grassroots campaign. The We Are One webpage played a key role in the campaign, and the work of Impactive Design was critical to helping us tell the We Are One story simply and visually,” stated Rebecca Geier, principal and co-founder of TREW Marketing, who directed the pro bono We Are One launch. “Impactive not only developed the logo and design elements for the site, but also helped weave the twelve different nonprofits’ stories into a cohesive campaign.”
To learn more about the We Are One campaign, visit www.weareonecentraltexas.com.
To learn more about Trew Marketing, visit www.trewmarketing.com.
Author: Steve Goodwin
Tags: Design, Facebook, logo, Nonprofit, Pro Bono, Video, web